The beer pours yellow golden, nearing champagne. There is over an inch of white, raggedly foamy head that leaves a sheen of sticky lacing down the glass. The aroma is tall grass, fresh cut hay, floral, over lightly sweet golden grain, zesty, with a light touch of stone fruit. The taste follows the aromas directly, there is very little bitterness, but the beer finishes dry. It is crisply, refreshingly, and sparklingly carbonated, but also finishes smooth. This is an absolutely solid American lager that shows why Bud Light need not exist, when there are highly drinkable, but so much tastier, local options (well, this one is local if you live in Wisconsin, which I don’t, but people travel you know, and some are nice enough to bring me back beer!).