From the Bottle: "Hops and Glory" "Summer Dog: Noel Coward famously wrote that only 'Mad Dogs and Englishman go out in the Midday Sun'. Well, our iconic English beer is fondly nicknamed 'The Dog' but we wouldn't exactly describe it as mad. In fact, Newcastle Summer Ale, with its bold, crisp and refreshing taste is perfect for all to enjoy on a warm Summer's day...or at any time for that matter. Just don't make it a 'Brief Encounter' - sorry Noel!
http://www.csdecisions.com/article/7490/newcastle-launches-summer-ale.html
http://www.nightclub.com/beer/newcastle-announces-expansion-summer-ale-a-distinct-and-refreshing-seasonal-blend-1719
Go to the Newcastle website to get a free beer glass by sending in six bottle caps. It is like the adult version of the old sending in of cereal box tops for a prize. http://newcastlebrown.com/your_glass/docs/virtual_caps.pdf
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