The drink pours a neon greenish-yellow. It is as much Hi-C Ecto Cooler as Mountain Dew. The aroma is sweet, citrus, a bit more Squirt and Mellow Yellow than Dew, with light industrial alcohol. The taste follows the aromas directly. It is very sweet, but somehow the finish is thirst inducing dry. This is way too sweet for me. This needs: one bottle of this, one or two shots of vodka or gin, half of a diet Mt. Dew, all mixed over ice, with a squeeze of fresh lime. Then maybe it would be better.