Saturday, June 13, 2015

Old Style

Old Style began in 1902 in La Crosse, Wisconsin, brewed by the G. Heileman Brewing Company (who started as the City Brewery in 1858).  The breweries six grain bins were painted to look like a giant six pack of Old Style (now painted as La Crosse Lager from City Brewing). They were acquired in 1996 by Stroh's who was in turn acquired by Pabst.  Pabst continues to own this brand.  The beer is highly associated with Chicago, and they brand it as such now. Imagine, in 1983 Heileman's was the fourth largest brewer in the United States. I remember in the 1980's their marketing was that their beer was fully "krausened" or conditioned in a closed tank in the old German style.  

The beer pours a pale golden in color. There is a tall head of pure white foam, longer lasting than general for the style. The aroma is grassy and brassy over golden, lightly toasted grain, with a touch of apple. The taste generally follows the aromas, mostly light grain with a bit of grassiness. There is a light touch of sweet, and also a light touch of apple cardboard. The finish has a hint of bitterness, but very mild. It drinks easy, nicely carbonated, with a touch of smoothness. Good for an American adjunct lager.

No comments:

Post a Comment