William Bass Breweries is a long time British brewery from Burton-on-Trent. Their beers are now "brewed in the tradition" of the original brewery in Baldwinsville, New York by Anheuser-Bush InBev. This beer is 6.0% ABV. In a lame move that I totally hate, their website, which is listed on the bottle, not only doesn't say anything about the IPA, it doesn't even say anything about the original pale ale either.
The beer pours a deep amber and dark orange in color. There is an inch of thick and somewhat creamy head that is off-white in color. The aroma is fruity and floral, lots of orange, and some light caramel malt. The taste follows the aromas, toasted caramel malt, floral and orange, with a bracingly bitter finish. It is heavily carbonated and nicely stings the mouth. There is an aftertaste of sun brewed tea. Decent.