Sales of Budweiser and many other big name beers have plummeted, and this is another attempt by Anheuser-Busch/In-Bev to find a larger share of the market with a slightly higher alcohol beer (6.0% ABV). The bottle says: We challenged our 12 Budweiser Brewmasters to create a new masterpiece. Six unique beers were crafted and sampled across America. One was chosen. This amber lager's toasted caramel malt notes and smooth finish earned it the Black Crown (this will actually take you to their Facebook page). It makes its national debut on February 3, 2012 (I smell a Super Bowl ad).
The beer pours a light amber to dark golden in color. There is a large white head that disappears quickly. The aroma is toasted malt, lightly burnt bread crumbs, slightly sweet with a light grassiness on the end. The taste follows the aromas, quite toasted, lightly sweet, with a grassy and lightly bitter finish. There is an unpleasant overcooked brussel spout note that permeates the entire thing.
Query: Is this just one of the Project Twelve beers? (like this or this) with new name and packaging? Or is it a previously unreleased beer that stemmed from Project Twelve? Or did they tweak a couple of the Project Twelve beers into this? I think it is mostly gross, but if Bud Light Platinum has been popular (I don't know, has it?) then this should be too.