Brainerd Lakes Beer is brewed and bottled in Monroe, Wisconsin. I dont' know if the founders of the company are in the Brainerd area of Minnesota, but this indicates a contract beer by Minhas Craft Brewery. This 6.75% ABV India Pale Ale is named after the satisfaction of having your motor start on the first pull.
The beer pours an orange-amber in color with an inch of creamy, foamy head that is off-white in color. The aroma is quite malty for an IPA, a touch of orange, and a slight sour smell. The taste is mostly malty, caramel and tea, followed by a wave of bitterness. This is okay as an English style IPA, but if it was meant to be an American style IPA, it is a total failure.