The beer pours, like you would expect, the color of part Bud Light and part Clamato juice. There is an inch of fizzing head, but it bubbles down even before a picture can be snapped. The aroma is lightly spicy tomato juice with some tangible salt and lime. A pleasant mild heat comes in after a few drinks. The taste follows the aromas, this is exactly what it is supposed to be, and not a bad canned chelada. I'd rather have it than plain Bud Light any day.