The beer pours the color of honey, with an orange tint. There is a tall off-white foamy head. The aroma is watermelon, sweet, tangy, with underlying IPA hoppiness; a beer Jolly Rancher. The beer tastes just like the aroma, it is seriously an IPA beer version of a Watermelon Jolly Rancher. The beer drinks very smooth and round, sweet, but with a fairly intense bitterness on the finish that turns it dry. It is hard to believe this is 10.0% ABV, so watch out!