Friday, September 17, 2010

Game Day Light and Game Day Ice

Game Day Light and Game Day Ice are the proprietary beer labels of 7-Eleven and sold exclusively at their stores.  They are contract brewed by City Brewing Company of LaCrosse, Wisconsin.  They come in 12-pack cans and 24 oz. cans.  I picked up these 24 oz. cans at a 7-Eleven just off of Interstate 80 in Joliet, Illinois and they were each 99 cents.  I was anxious to give these a try due to my surmise that they will not be available too long.  Only time will tell whether they can last for the long haul.  I seriously doubt it.  Apparently 7-Eleven had a proprietary beer several years ago that was either an "import" or a bit higher end and it did not last long.

Has anyone else tried these beers?

Game Day Light - Pours a light golden color with a half inch head that dissipates rather quickly, but not as immediately as many cheap beers. Aroma is slightly sour, tangy, metallic, only a hint of grain.  Flavor is of watered down cheap lager that is bland, but at least not offensive like the aroma.  This beer won a Gold Medal at the 2010 U.S. Open Beer Championships in the American Light beer category.  Frankly I expected a lot more of it due to that, but it is basic City Brewing swill.  It is at least in the drinkable swill category as opposed to the undrinkable swill category.

Game Day Ice - Pours golden in color, with an aroma that is both sour and sweet at the same time.  The taste is sweet, yet sour apple at the same time and metallic.  This is pure swill.  It is terrible.  Seriously, who is the 7-Eleven exec who tried these beers and thought it would be a good idea to contract them as their proprietary beers?  They are shameful and pathetic.

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